LG OLED77B36LA 77'' 4K OLED TV

LG OLED77B36LA 77'' 4K OLED TV

End of Line

Evolution at Its Core
Enter the world of α-realism1. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 8K Gen6.

Behold Even Brighter OLED
LG OLED's iconic self-lit pixels shine brighter than before with the Light Boosting Algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 8K Gen6.

Clean-Cut Sophistication
LG OLED Z3's clean design adds understated style to your space for an aesthetic that goes beyond the usual luxury. Your home feels like an art exhibition with the 77-inch Gallery Design, while the 88-inch model with a Floor Stand sits proud like a piece of furniture.

No Backlight Necessary
Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

Tailored to Your Liking
From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

Embark on Epic Gaming Adventures
Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.