Panasonic TV-55Z90 55" OLED TV

Panasonic TV-55Z90 55" OLED TV

Master OLED Pro
Panasonic's Master OLED PRO is the next generation of panels to deliver enhanced brightness, leading to a superior dynamic contrast and viewing experience. It also deliver a truly cinematic scale performance at home. In parallel, the HCX Pro AI Processor MK II instantly analyses the picture; finesses colour accuracy, contrast and clarity for class-leading performance. Panasonic set their sights on the pinnacle of panel performance and the result is the new Master OLED Ultimate. The next-generation panel configuration combines a micro-lens-array for improved brightness, optimised heat management and an original power supply circuit and then takes it to the next level with an advanced HCX Pro AI Processor MK II to deliver Panasonic's highest ever colour accuracy.

HCX Pro AI Processor MK II
The new HCX Pro AI Processor MK II inside Panasonic's premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the OLED Fire TV knows when you’re watching sport, and adjusts the picture and sound for you.

Auto AI for always optimal picture and sound
Auto AI - Using AI, Z90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.

Broad compatibility with HDR formats
Multi HDR Format - By supporting all HDR (High Dynamic Range) formats Panasonic's premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is HLG, HDR10, HDR10+ Adaptive, or the new Dolby Vision format with Precision Detail.

Advanced intelligent sensing
Advanced intelligent sensing - Detecting the ambient room light colour temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm-coloured lights at nighttime.

Experience a new dimension in HDR viewing
Dolby Vision IQ - It literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast.

Next-gen Filmmaker Mode with intelligent sensing
Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.

Big screen, epic speed, resolution and clarity for every game
Thanks to Game Mode Extreme Panasonic's new 4K OLED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience.

Smooth and intuitive set up for gaming devices
Enjoy easier and more intuitive game settings when connecting gaming devices into the OLED Fire TV via HDMI. Panasonic's new Game Control Board displays detailed game related information and you can easily check the setting status. To make your gaming experience even smoother, this can be accessed by 1 action if assigned to the My APP button.

Great sound whatever your play style
Game Sound Mode allows for switching between sound modes that optimise sound for the game you are playing. RPG mode creates a sense of reality for a gaming experience filled with intensity. FPS mode focuses on audio location allowing players to hear the subtle sounds of their enemies and take the upper hand.