Sony XR77A80LU 77" BRAVIA XR OLED TV

Sony XR77A80LU 77" BRAVIA XR OLED TV 2023, Cognitive Processor XR

End of Line

"Bring the cinema home in bright, beautiful detail. This is the Sony BRAVIA A80L OLED TV.

From the latest Hollywood blockbusters to classics, everything on the A80L is incredibly realistic, so you can truly bring the cinema home!

To make this possible, we've paired our stunning new OLED panel with XR OLED Contrast Pro to boost the colour and contrast like never before! It's this juxtaposition of rich colour and crisp, true blackness that makes the important elements stand out. Even if you're watching the darkest of thrillers, you won't miss a thing with our Cognitive Processor XR enhancing pictures in the same way your eyes focus in real-life, so you can see what's lurking in the deep shadows or behind those dazzling lights.

There's cinematic sound to match, with our Acoustic Surface Audio + technology turning the A80L screen into a speaker - just like a cinema screen! When sound comes directly from what's happening on-screen - from fast-moving vehicles to whispered plot twists - your entire entertainment experience is enhanced, with everything feeling more immersive.

You can even take your home entertainment set-up to the next level with the Acoustic Center Sync feature, which synchronises your TV's audio system with the centre channel of a compatible Sony soundbar.

The sophisticated design and Metal Flush Surface Bezel will harmonise with any interior, and the 3-way TV stand offers ultimate flexibility.

Hundreds of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA TV owners, you'll gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics, watch in Pure Stream (the highest in streaming quality), enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access. When you buy the A80L, you can choose 10 movies to redeem in up to 4K HDR quality, and enjoy 24 months of unlimited streaming.

A great TV for gamers, the A80L recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. In high-contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. With Auto Genre Picture Mode, you won’t need to worry about adjusting your settings as you switch between different types of entertainment.

Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, Black Equaliser, Crosshair (available in six different styles), and Custom Screen, which allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision!

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

Set aside your remote and control the A80L hands-free! Voice Search makes life so much easier - just ask to find a specific title, search by genre, get personalised recommendations... You can even use it to control your other smart home devices, and more.

You can even save up to 32% more energy with our TV! Our new Eco Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*

BRAVIA CAM is compatible, so you can take your video chats to the big screen, and more.

Crunchyroll - the largest anime streaming service in the world – is included on the A80L too. With a vast library of anime, manga, and other original content, you can watch titles like ""Lupin the Third,"" ""Attack on Titan,"" and ""The God of High School"" on-demand on your Sony TV. The movies and shows are translated and subtitled or dubbed, so you can enjoy in a variety of languages."